Katrina Younce | Media and PR
Katrina Younce is a strategic communications and PR consultant with over 17 years of corporate and agency experience across complementary industries: sports, entertainment, lifestyle and media. With a genuine love for building relationships, she is focused on helping people and brands tell their most important stories to the world through media.
For the past decade, Katrina has managed projects and account teams for clients ranging from major brands and global nonprofits to professional sports teams and large-scale events. Previously, she held communications positions at top tier media companies like NBC Universal and G4 Networks.
Recent clients include, the Vans US Open of Surfing, one of the world’s largest action sports festivals celebrating the best talent in surfing, skateboarding and BMX competitions across nine days in Huntington Beach, Calif. every summer; Laureus World Sports Awards, the global awards honoring the greatest sportsmen and women across all sports each year and generating support for Laureus Sport for Good social programs; Team Novo Nordisk, a global team of athletes with diabetes, including a professional cycling team competing in 75+ countries; and Good Sports, a national nonprofit dedicated to reversing the declining youth sports participation rates by providing new sports equipment, footwear and apparel to kids in need.
She began her career at The Lippin Group, one of the leading independent entertainment public relations and marketing firms in the world. Over the course of three years, she rose to Senior Account Executive and worked on high-profile accounts like, The Academy of Television Arts and Sciences where she led media credentialing and PR for the Emmy Awards as well as all ancillary events, the People’s Choice Awards, Paramount Network Television Productions and Wolf Films.